The brewery Binding Brauerei promoted its Binding Football Cup contest with a roadshow. Binding Brauerei drove its S.A.M. Stage around the Frankfurt am Main region for a month, looking for the state's best amateur footballers. Equipped with the latest lighting and sound systems, the 24-square-meter show stage provided the ideal backdrop. The promotion team from the agency GO! Advertising put on a show complete with a presenter that created a stir at every stop. Thanks to its large stage opening, the vehicle is easily fitted with all kinds of exhibits and media installations such as projectors or LED walls.