"The joy of driving" was a fitting slogan.
With a total of 39 stops in Germany and approx. 17,000 test drives, the BMW 1-series tour was a highlight in the market launch of the range.
What BMW says: "We want to say a big thank-you for the good cooperation during the BMW 1-series tour. The professional advice up front as well as support during the entire event made a huge difference. We really appreciated the flexibility you showed in the face of enormous time pressure during the planning phase. All this helped make the venture a success. The trucks you provided, and especially your drivers, even exceeded our expectations."